branding
case studies

PLANETERRA

Inspired by a sprouting leaf, the images below showcase the ideation and concept before arriving at the final design.

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the inspiration

Some of the thinking that went in to the sketches...
Exploring the concept of the leaf and expanding on it.
Using hands and the images of leaves in junction.
Interestingly the nordic symbol for Joy is P.

PURA EARTH
BRAND BOOK

Brief words about the brand book.

PE Brand Toolkit Oct 2019 v02_Page_01

PE Brand Toolkit Oct 2019 v02_Page_04

PE Brand Toolkit Oct 2019 v02_Page_25

PE Brand Toolkit Oct 2019 v02_Page_01

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ESSENTIELLE
BY SHAMELLE

Essentielle is the art child of Shamelle and I was asked to create an identity for her brand. I created a design motif using her initials and the sound of hard S in Essentielle, to create the two S shapes which formed the base of all the design style.

It can be re-arranged into an abstract geometric print as shown on the tee but can also be turned into a type of hazard tape. Adding and edginess to the brand.

OTHERS

Show some more examples of conceptual logos from the year. Lets keep it to 6.

Let's get to work!

branding case studies